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GOT A SECOND (OR SIX)? LOGO TV ANNOUNCES TELEVISION’S FIRST SOAP OPERA CREATED UNAPOLOGETICALLY ON VINE

“The Vines of Sauvignon Blanc” Premieres on Logo’s Vine Account

To Tweet This Release: http://logo.to/12K7U4f

NEW YORK, NY, June 19, 2013 – Logo today announced a full season order (22 episodes) for a new scripted soap, “The Vines of Sauvignon Blanc,” to be produced solely on Twitter’s micro-video sharing app, Vine.  Clocking in at six seconds per episode, already overcommitted viewers need not worry about dedicating too much of their frenetic summer schedules to the series as the entire season will play out in just over two minutes.  This marks the first instance that Vine has been used to create a soap opera for a television network.  Catch the world premiere of the first four episodes of “The Vines of Sauvignon Blanc” on Logo’s Vine account with new episodes rolling out each weekday at 1pm EST starting today.  Don’t blink, or you might miss it!

“Logo viewers love the heightened drama, over-the-top characters and romance of a soap,” said Brent Zacky, Senior Vice President of Original Programming, Logo.  “Vine’s enabled us to condense all the best parts of the genre into a snackable and hilarious online series that amplifies the Logo brand faster than the time it took you to read this quote.”

“The Vines of Sauvignon Blanc” follows the heart-wrenching tale of a wealthy vineyard owner who is told he only has two minutes and six seconds to live as his family plots for power and prestige, all while being incredibly pressed for time.  The cast includes; Sue Galloway (“30 Rock”); Stephen Guarino (“Happy Endings,” “Big Gay Sketch Show”); Jamie Lee (“Girl Code”); Leslie Meisel (Second City, Upright Citizen’s Brigade); Reichen Lemkuhl (“Amazing Race,” “The A-List: New York”): Michael Hartney (Upright Citizen’s Brigade) and Jarvis Derrell (#SheHasHadIt).

ABOUT LOGO

Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what’s next—all through a mix of original and acquired entertainment that’s outrageous, smart and inclusive.  Entertaining a social, savvy audience of gay trendsetters, Logo also attracts a straight audience that wants to be ahead of the curve.  Launched in 2005, Logo is in over 52 million homes across the United States, and is complemented by a federation of online properties, including LogoTV.com, NewNowNext.com, AfterEllen.com, TheBacklot.com, and DowneLink.com.  Logo is part of Viacom Inc. (NASDAQ: VIA, VIAB), which features a roster of popular and highly targeted brands that include MTV, Comedy Central, VH1 and Spike TV.

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CONTACTS

Jason Shumaker
212-846-7325
Jason.Shumaker@logostaff.com

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