Fifth Season Premiere Posts a .8 in the Adult 18-49 Demo – a 33% Increase Over the Previous Network Record for a Season Premiere
“Drag Race” Franchise Delivered Over 1.3 Million Total Viewers on Premiere Night
“Untucked: RuPaul’s Drag Race” Clocks In As the Series’ Highest-Rated Premiere Yet
Social Media Wins Include a 136% Increase in Social Activity Compared to Fourth Season Premiere
NEW YORK, NY, January 29, 2013 – Monday night’s 9PM season five premiere of “RuPaul’s Drag Race” worked the ratings runway, averaging a .8 rating in the P18-49 demo. This number represents a 33% increase over Logo’s previous top-rated season premiere (fourth season premiere of “RuPaul’s Drag Race”) and clocks in as the highest-rated season premiere in Logo history. Additionally, the 90-minute, “Rupersized” premiere tallied 565,000 total viewers tuning in to meet the new cast of 14 drag queen hopefuls who will fight it out to be crowned “America’s Next Drag Superstar.” The fifth season premiere night of “RuPaul’s Drag Race” and companion series “Untucked: RuPaul’s Drag Race” delivered over 1.3 million viewers.
Fan favorite companion series “Untucked: RuPaul’s Drag Race” at 10:30PM sped across the finish line with its most-watched premiere ever averaging 291,000 total viewers and a .5 rating P18-49.
“RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” proved hot on social media platforms for premiere night, showing a 136% increase in social activity versus the fourth season premiere – this includes tweets, Facebook posts and Get Glue check-ins. Combined social media pushes on Twitter, Facebook and Tumblr helped catapult the premiere to an 8th place ranking on Trendrr.tv in all of televsion.
RuPaul, the world’s most famous drag queen, has pushed the boundaries of popular culture on an international level and continues to make history with “RuPaul’s Drag Race,” the first reality television show featuring drag queens. RuPaul is back for a fifth season alongside judges Michelle Visage and Santino Rice, to decide who will “shante! stay!” or “sashay away” with a new batch of the nation’s hottest, most glamorous drag queens. Wigs will fly and drama will run high as the contestants bring their over-the-top attitudes to the drag battle royale that is “RuPaul’s Drag Race.”
In the end, only one contestant will have what it takes to win the coveted title of “America’s Next Drag Superstar,” and a prize package that includes a sickening supply of Colorevolution cosmetics, a one-of-a-kind trip courtesy of AlandChuck.travel, a headlining spot on Logo’s Drag Race Tour, featuring ABSOLUT® Vodka, cocktails perfected and a cash prize of $100,000.
“RuPaul’s Drag Race” is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, and RuPaul Charles serving as Executive Producers. Mandy Salangsang and Steven Corfe serve as Co-Executive Producers. Brent Zacky and Pamela Post serve as Executive Producers for Logo.
For more information on “RuPaul’s Drag Race” and sneak preview clips, go to LogoTV.com. For up-to-date “RuPaul’s Drag Race” news and exclusives, join the “RuPaul’s Drag Race” Facebook page or follow the series on Twitter at @RuPaulsDragRace and #DragRace. Follow along with the live gifs from the show on Tumblr and see photos on the show’s Instagram page.
* All on-air ratings data based on Live + SD Nielsen ratings.
Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what’s next—all through a mix of original and acquired entertainment that’s outrageous, smart and inclusive. Entertaining a social, savvy audience of gay trendsetters, Logo also attracts a straight audience that wants to be ahead of the curve. Launched in 2005, Logo is in over 51 million homes across the United States, and is complemented by a federation of online properties, including LogoTV.com, NewNowNext.com, AfterEllen.com, AfterElton.com, and DowneLink.com. Logo is part of Viacom Inc. (NASDAQ: VIA, VIAB), which features a roster of popular and highly targeted brands that include MTV, Comedy Central, VH1 and Spike TV.
ABOUT WORLD OF WONDER
In celebration of 21 years of storytelling, innovative production company World of Wonder is publishing its first book, “The World According To Wonder” – featuring 300 never-before-seen portraits and exclusive interviews from the world’s most controversial, exposed and fascinating personalities. WOW’s TV series include “RuPaul’s Drag U” (Logo), “Million Dollar Listing LA” & “Million Dollar Listing NY” (Bravo), the upcoming “Life With La Toya” (OWN) and “Island Hunters” (HGTV). World of Wonder has also created award-winning films and documentaries such as “Inside Deep Throat”, “The Eyes of Tammy Faye”, “Party Monster”, “Monica in Black and White”, and “The Last Beekeeper”, which won a 2010 Emmy® Award for Outstanding Nature Programming, and “The Strange History of Don’t Ask, Don’t Tell” for HBO, which chronicles the repeal of the controversial military policy. The 2011 Sundance Film Festival hit “Becoming Chaz” and HBO special “Wishful Drinking” both garnered a total of five Emmy(R) nominations. “Becoming Chaz” went on to win the GLAAD Media Award for Outstanding Documentary. And debuting on HBO in December, “In Vogue: The Editor’s Eye,” brings to life the stories behind the most iconic images from the past 120 years of Vogue.
With offices in Hollywood and London, the company has produced cutting-edge fiction and non-fiction programming for HBO, Showtime, VH1,TLC, IFC, Discovery, MTV, E! Entertainment, Oxygen, BBC, PBS, Channel 4 UK, and other digital outlets that can be found online at http://worldofwonder.net/. The World of Wonder blog, The WOW Report receives more than 300,000 visitors a month.
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