Network’s On-Air and Social Media Efforts Targeted to Tuesday, March 26th During First Day of Historic Supreme Court Hearings on LGBT Marriage
NEW YORK, March 22, 2013 – Logo TV today announced their support of United for Marriage coalition’s gathering to support marriage equality at the Supreme Court. Centered around raising awareness and activating engagement from supporters of the marriage equality movement, “Stand for Marriage” has issued a call to action for March 26th, the first day of the Supreme Court hearings on LGBT marriage. In addition to the gathering in DC, the coalition is supporting more than 150 events in every state across the country.
Responding to the charge on this historic day in LGBT history, Logo TV has committed to a series of on-air and online activations in support of the marriage equality cause.
On-air, Logo TV will broadcast the names of submitted LGBT couples along with their home states and years of commitment to each other in an all-day effort to personalize and publicize the scope of the fight for marriage equality. Couples interested in participating can register now via a customized tab on the Logo TV Facebook Page at http://logo.to/16M7EkT. Additionally, Logo TV will air supplemental live-tweets tagged with the official hashtag of the “Stand for Marriage” initiative – #UnitedForMarriage.
Online, Logo TV will aggregate all Instagram and Twitter posts that incorporate the hashtag #UnitedforMarriage to a dedicated tab on the Logo TV Facebook Page. Logo TV talent, including queens from all five seasons of “RuPaul’s Drag Race,” will submit quotes about #UnitedForMarriage that will post across all of Logo TV’s social media platforms. Also, in a show of solidarity for the day, Logo staffers will sport red to work and photos of employees will be posted to the network Tumblr and Pinterest accounts and all social media graphics will be shaded red in support of the cause. Logo-owned website NewNowNext.com will also feature news updates and the latest coverage on the hearings beginning Tuesday.
“As much as advocacy and personal experiences have made change, the media’s portrayals of real couples have also helped to bring marriage equality to the front lines,” said Lisa Sherman, Executive Vice President and General Manager, Logo. “We are thrilled to use the power of our media platforms to help inform and make positive change to ensure that all Americans have the right to marry.”
“The gathering at the steps of the Supreme Court will reflect the deep and diverse supermajority of Americans who support marriage equality. We’ve reached a tipping point on marriage – and support will only continue to increase. The country doesn’t go backwards on matters of equality,” Dan Rafter, United for Marriage Coalition.
Marriage equality is a significant issue for Logo viewers. A recent study of over 1,000 participants — the Beyond Demographics ™ LGBTid Study done by media agency Starcom MediaVest Group (SMG) in collaboration with Logo – found that nearly half (49%) of the LGBT respondents said they were married, in a relationship or living with a partner. This does not include those who are divorced, widowed or separated from their partners.
Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what’s next—all through a mix of original and acquired entertainment that’s smart, provocative and loaded with attitude. Entertaining a social, savvy audience of gay trendsetters, Logo also attracts a straight audience that wants to be ahead of the curve. Launched in 2005, Logo is in over 51 million homes across the United States, and is complemented by a federation of online properties, including LogoTV.com, NewNowNext.com, AfterEllen.com, AfterElton.com, and DowneLink.com. Logo is part of Viacom Inc. (NASDAQ: VIA, VIAB), which features a roster of popular and highly targeted brands that include MTV, Comedy Central, VH1 and Spike TV.
# # #