Logo Acquires Complete Series of Hit British Sitcom “Absolutely Fabulous”
Weekend Marathon Launches Series Premiere Beginning Saturday, April 16th
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NEW YORK, NY, March 24, 2011 – Logo announced today it acquired the complete, five-season series of the camp, cult-hit “Absolutely Fabulous.” To kick off the Logo premiere, “Absolutely Fabulous” will launch with a weekend-long marathon beginning Saturday, April 16th at 2 p.m. ET/PT. The series will move to its permanent timeslot with episodes airing every Thursday at 10 p.m. ET/PT on Logo.
“Absolutely Fabulous” takes an outrageous journey into the world of fad-obsessed friends where nothing is sacred and no one is spared in their quest for fame and style. The series’ outlandish characters, its award-winning acting and hard-hitting humor quickly made this series an international television favorite.
“When it comes to ‘OMFG’ television, ‘Ab Fab’ raises the bar with its notorious, hard-partying duo Patsy and Edina,” says Marc Leonard, SVP of Multiplatform Programming, Logo. “This irreverent series about the ultimate anti-heroes changed the face of comedy and fits beautifully with Logo’s fierce programming.”
“Absolutely Fabulous” follows publicist Edina Monsoon (Jennifer Saunders) and her best friend, fashion director Patsy Stone (Joanna Lumley) as they live the life of excess in every possible way. The sitcom chronicles these middle-aged women and their desperate attempt to do anything to stay relevant and hip. As they teeter toward decadence through alcohol, cigarettes and fashion, Edina and Patsy find themselves in unbelievable, hilarious situations. Their poor judgment and misadventures include a full cast of eccentric characters including Saffy (Julia Sawalha), Edina’s voice-of-reason daughter; Bubble, Edina’s babbling, animated assistant; and Edina’s oblivious mother.
Wishing you were new, now and next with Edina and Patsy? Follow the latest news about “Absolutely Fabulous” on Facebook at http://www.facebook.com/logo and on twitter at http://www.twitter.com/logotv. Watch “Absolutely Fabulous” at LogoTV.com to watch select episodes from the series. “Absolutely Fabulous” will also be available on Logo On-Demand.
Logo is the world’s leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo’s cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo’s content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks’ roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.