Network Airs Weekend-Long Programming in Support of Marriage Equality,
Viewers Share Their Personal Wedding Stories to be Showcased On-Air
NEW YORK, NY – June 26, 2013 – Following today’s Supreme Court decisions striking down DOMA and supporting a lower court’s invalidation of California’s Proposition 8, Logo is marking this historic moment by celebrating marriage equality on-air. Beginning Saturday, June 29 and continuing through Sunday, June 30, Logo challenges Americans to “Ring It On!” by enjoying a weekend of personal wedding stories, specially curated programming and of-the-moment live reporting from locations across the country to celebrate partnership, equality and love.
In addition to fan favorite programming featuring all things “wedding-themed,” Logo will showcase personal photos and special video pieces submitted by viewers sharing their special moments proposing, becoming engaged or getting married to their special someone. These final video pieces are a way for Logo to celebrate dedicated viewers as they embrace marriage equality.
“Marriage equality is a critical issue to the LGBT community and its allies, friends, and families,” said Marc Leonard, Senior Vice President, Multiplatform Programming, Logo. “It’s been such a long journey for so many and Logo’s ‘Ring It On!’ campaign proudly celebrates marriage equality with our viewers as they share their stories of love and partnership with the world.”
For real time news, Logo’s Ryan Brockington and a team of special correspondents will report in from key locations across the country, sharing important news and reactions around the Supreme Court decisions. Viewer submitted wedding videos, proposals and photos along with same-sex marriage themed episodes of programs including “The L Word,” “The Baby Wait” and “Roseanne,” will air on Logo throughout the weekend to mark the celebration.
To learn more about Logo’s “Ring It On!” campaign or to get involved, visit: http://www.newnownext.com/marriage-equality-ring-it-on-gay-rights/06/2013/ or tweet #ringiton.
Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what’s next—all through a mix of original and acquired entertainment that’s smart, provocative and loaded with attitude. Entertaining a social, savvy audience of gay trendsetters, Logo also attracts a straight audience that wants to be ahead of the curve. Launched in 2005, Logo is in over 52 million homes across the United States, and is complemented by a federation of online properties, including LogoTV.com, NewNowNext.com, AfterEllen.com, TheBacklot.com, and DowneLink.com. Logo is part of Viacom Inc. (NASDAQ: VIA, VIAB), which features a roster of popular and highly targeted brands that include MTV, Comedy Central, VH1 and Spike TV.
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